Snap partnered with the IOC to bring the Paris 2024 Games to Snapchat's audience through AR experiences and bespoke content. The launch needed films that sold the scale of the partnership to press, partners and users simultaneously.
Video production within the Olympics campaign — planning, pipeline and delivery, coordinating with product and partnership stakeholders against immovable Games dates.
The partnership was showcased by Olympics.com and the IOC, with coverage across marketing and broadcast trade press — one of Snap's flagship partner moments of 2024.