For Disney's centennial, Snap built an AR exhibition at Cannes Lions — magic-mirror installations that placed visitors inside a century of Disney storytelling. The campaign needed film content worthy of both brands, on a festival deadline that could not move.
Production of the campaign video for the cross-functional Cannes team — translating a two-brand, many-stakeholder brief into a production plan, and delivering the film alongside the exhibition build.
The exhibition became one of the most-covered brand experiences at Cannes Lions 2023, with coverage from Snap's newsroom to Campaign Middle East and Disney fan press.